Privacy Statement

PRIVACY STATEMENT GENERAL

This Privacy Statement applies to the collection and processing of personal data of paragraphapparel.com’s visitors, users, and customers, while interacting with us via our website www.paragraphapparel.com and all subdomains, jointly referred to as “website(s)” and app.

paragraphapparel.com (“we” or “paragraphapparel.com”) is responsible for the processing of your personal data through our website(s) and/or app. You can find our contact details in the Contact section at the end of this Privacy Statement.

paragraphapparel.com places great importance on the protection and security of your privacy and your personal data. We process your personal data in accordance with the EU General Data Protection Regulation (EU 2016/679), and/or any other (local) data protection and direct marketing laws (when applicable) (“Applicable Legislation”).

paragraphapparel.com may amend this Privacy Statement from time to time. If applicable, the amended version will be published on our website(s) and app. In the event of changes that may substantially have an impact on your privacy, we will – to the best of our ability – actively inform you hereof.

This Privacy Statement was last amended.

THIS PRIVACY STATEMENT INFORMS YOU ABOUT THE FOLLOWING:

– HOW DO WE PROCESS YOUR PERSONAL DATA, WHAT TYPE OF PERSONAL DATA AND FOR WHICH PURPOSE?

We will process your data for different purposes. Depending on the purpose for which we process your data from time to time, we need to process one or more categories of personal data, which we have set out in a detailed overview below.

1.1 Completion of online orders, customer services and fulfilment of any other request

1.1.1 Online orders and personal paragraphapparel.com accounts

  • Online order:
    If you place an order through our website(s) or app, we process your name, e-mail address, telephone number, billing information (including billing address), shipment address and other data needed to complete and deliver your order. Some of this information is necessary to complete your order, as without a name and shipment address, we cannot deliver any purchases. To deliver your order in accordance with the delivery method you have chosen, we will notify you per e-mail about the status of your delivery. We will share your contact details with our contracted carrier. All carriers involved act as independent controllers, responsible for processing your personal data. In case of any questions relating to how they process your personal data, please consult the privacy statement on the website of the respective carrier. You can find the carrier fulfilling your delivery in the notification e-mail about the status of your order.
  • Online Account:
    If you create an online account on our website(s) or app, we process your personal data on a secure server. You are asked to fill in your name, e-mail address, telephone number, billing information (including billing address), shipment address, to create a password and to subscribe to our newsletter(s) (optional). Furthermore, we will create a user-ID in our system. We also give you the option to store your credit card details in an encrypted format.

1.1.2 Payments and prevention of fraud
When you pay for an online order, we need to process your personal data. All payments done with a debit or credit card are processed by a payment (service) provider, who acts as independent controller for the processing of personal data for this specific payment purposes. In case of any questions relating to how such payment (service) provider processes your personal data, please consult their privacy statements on their website. In case of a payment with your credit card, the payment (service) provider is legally obliged to check your personal data against your ability to fulfil your payment obligation or fraud. To recognize, detect or to prevent fraud, our payment (service) provider will use transactional data, such as your bank account number, the type of debit or credit card, expiration date, location of the purchase, time of the purchase and the country of origin of the credit. When you pay online, our payment (service) provider will also process the IP address of your mobile device or your computer. paragraphapparel.com will not process any personal data for this specific purpose.

1.1.3 Communicating with consumer care
We collect personal data to be able to answer any of your questions raised to our consumer care by regular mail, by telephone, by email or via chat. If you contact our consumer care, we collect your name, e-mail address (and any additional data you provide us with or necessary in relation to your purchase), the content of correspondence, conversation notes and call recordings in case of contact by telephone to be able to respond to your questions or comments, to provide better service and for training purposes. If you make use of our chatbot service on our website, you can always speak with someone in person.

1.2 Customer related marketing initiatives or personalised advertising, use of website

1.2.1 To offer you paragraphapparel.com products and services.
If you have consented to this, we may send you an e-mail to inform and remind you that the items you have placed in your shopping cart are still available for purchase, provided you were logged into your online account and have not yet purchased any of these items. For this purpose, we collect data about the items placed in your shopping cart. paragraphapparel.com uses interest-based advertising. This means we collect data regarding your website behaviour, use of applications and your shopping behaviour to improve your customer experience, our customer service and to provide you with communications and promotions from us or from advertising partners working on behalf of us. By using interest-based advertising, paragraphapparel.com or its advertising partners want to show you advertisements that match your interests. According to Applicable Law, you either have to consent to this or can object to paragraphapparel.com’s and our partners’ ability to collect and use your data for these purposes. To opt out of receiving interest-based advertising

To successfully opt-out, please note that you must have cookies enabled in your web browser and that if you choose to opt-out, you continue to see advertisements on our websites and receive communications from us. Such advertisements and communications will not be based on your website behaviour or shopping behaviour. As described above, you can also prevent automatic collection of some data by disabling cookies on your web browser. For more information about cookies, please see our Cookie Statement on our website(s).

1.2.2 To be able to send you our newsletter and other promotional communications per e-mail.
paragraphapparel.com loves to keep you updated through our newsletter, in which we will inform you about new products, special offers and other promotional activities. We will first obtain your consent / subscription before sending our newsletter and other special offers by e-mail. Subscription is based on your e-mail address, no other personal data will be collected by paragraphapparel.com, other than any preferences specified by you. Preferences specified by you in your account will also be used in our communications. You always have the option to revoke your consent for receiving our newsletter or other marketing related communications from us by choosing one of the following options:

  • By clicking the ‘unsubscribe’ link at the bottom of the respective paragraphapparel.com e-mail.
  • By clicking the ‘unsubscribe from all’ link in the newsletter preferences in your personal paragraphapparel.com account.
  • By sending an email.
  • By notifying consumer care in writing using the postal address mentioned in the ‘Contact’ section below or by using the contact form on https://www.paragraphapparel.com.

When you unsubscribe to marketing related communications from us, we will remove you from the mailing list as quickly as possible. Clicking the ‘unsubscribe’ link at the bottom of the paragraphapparel.com e-mail or via your personal paragraphapparel.com account is the easiest and most efficient way for you to unsubscribe.

1.2.3 To personalize our services by creating a marketing profile
Upon your consent, paragraphapparel.com creates marketing profiles to optimise our day-to-day business and to provide you with better offers and services. For example, we use your feedback, information about your purchases and the use of our services to make your shopping experience as good as possible. We use this data to personalize our products and services and to recommend products you might be interested in. By analysing your purchases and use of the various services of paragraphapparel.com, we can better match our services and communication to your preferences. We therefore link and add available information about you to your account, including your interests, selected preferences, online purchases and information about your use of our website(s), app and other digital environment. We also use this data to find patterns that can be used to further optimize our marketing. We process data regarding your online purchase history and behaviour on our website(s),app and e-mail data in a Data Management Platform. When you log in to your online account on our website(s) and app, we link this data to your customer ID. Using a Data Management Platform allows us to show you specific (targeted) advertisements on our website(s), app and/or or on third party websites or platforms, such as Facebook, Instagram and Google. The Data Management Platform also supports us to send you targeted e-mails and to personalize our website(s) and app to your interests. We never sell your personal data to third parties. We analyse the data collected to target a specific audience, to match your data with other customers who have a similar profile, to link devices that you use, and to show you targeted advertisements and special offers and to customize your online experience. Based on your customer profile, we determine the communication you receive as a customer. We work with segmentation based on profile characteristics. For example, a birthday gift based on the date of birth. We have also set up our systems to ensure the accuracy of personal information. paragraphapparel.com does not make use of automated decision-making. This means that the way we compose your profile has no significant legal implications for you. Furthermore, we do not use any special categories of personal data for marketing purposes, such as personal data revealing racial or ethnic origin, political opinions and religious or philosophical beliefs.

1.3 Functionality of use website(s) and app

1.3.1. To optimize the use of the paragraphapparel.com website(s) and app
We use technology service providers to better understand the needs of the users of our website(s) and app with the purpose to optimize our website(s), app and your user experience (e.g., how much time do you spend on which pages, which links do you click, what users do and do not like). This enables us to build and maintain our service with user behaviour. We use technology service providers such as Google to collect and display detailed statistics from our website(s). The purpose of this service is to give us a clear overview of visitor flows, traffic sources and pageviews. Based on this information we improve and secure our website(s) and app, offer you services and products via other media and improve and personalize your shopping experience. The technology service providers use cookies and other technologies to collect (personal) data on our users’ behaviour and their devices. This personal data collected while using cookies and other technologies include information about your device, such as device type (unique device identifiers) and operating system, your geographic location (country only), the preferred language used to display our websites, mouse events (movements, locations, clicks), keypresses, referring URL and web domains & web pages visited and date and time when our pages were visited.

1.3.2. Cookies
When you visit the paragraphapparel.com website(s), paragraphapparel.com uses cookies to improve your user experience. Cookies are small text files saved on your computer’s hard drive or memory. We use cookies to record the preferences you set for a particular service or website(s), so that you do not have to fill them in again during subsequent visits. In addition, cookies ensure that the products or services that you purchase are saved when you use our online ‘shopping cart’. You can read more about cookies in the Cookie Statement on our websites. The legal basis for the use of personal data obtained through cookies and other technologies is based on your consent (with the exception of functional cookies and cookies with a minimum infringement on your privacy). You can withdraw your consent any time.

1.4 Social Media
By using social media and by following or communicating with paragraphapparel.com’s social media channels, you may already be familiar with and understand the way your personal data is processed. You can always decide as to how and to whom these social media channels share your personal data. If you engage with paragraphapparel.com’s social media channels, the administrator may share certain categories of personal data with us regarding your online activities and social media profiles, for marketing purposes.

1.5 Customer (satisfaction) surveys
paragraphapparel.com gives you the possibility to write online reviews, either via our website or via e-mail after your received a purchase confirmation. This enables paragraphapparel.com to research the customer satisfaction and usability of our website(s) and app and to optimise our products and services.